SBS has published an opinion piece by freelance journalist Elias Jahshan which promotes the benefits of captioned movies in cinemas – an initiative being promoted by our own Social Futures Ability Links staff.
Ability Links NSW recently conducted trials at two independent cinemas in Sydney that focused on offering captioned movies during popular session times, such as mid-week evenings or weekends.
Elias Jahshan writes in his SBS article that the response to the trials was overwhelmingly positive.
“The vast majority of cinema goers during these trials had good hearing, and almost all were happy to watch movies with subtitles. Some even commented how much of a positive difference it made in their overall cinema experience with a friend or relative who was hard of hearing.
“According to Ability Links, cinema operators found that adding regular open captioned films at more sociable times had no negative impact on their revenue,” he said.
Social Futures Ballina Linkers Lisa Sharpe and Scott Pedley, as well as Tweed Linker Damien Becker, have begun talking to local communities about this issue and approaching cinemas in Ballina, Brunswick Heads and Murwillumbah.
They are incorporating ideas from the experience of similar cinema projects successfully run by Vinnies Linkers in the Sydney region and recent trends in the growing use of captions on home streaming services and social media.
To learn more about social attitudes to open captioning in Australia, St Vincent’s recently conducted research, with pleasing results: https://www.vinnies.org.au/content/Document/NSW/Cinema%20Captions_Infographic.pdf
Post expires at 2:56pm on Monday December 31st, 2018